Lisa Powell

Jonathan Reeve helps retailers to develop winning strategies for the age of disruption. He has worked in retail businesses on three continents for over fifteen years, and was part of the team that developed the operating model for Tesco.com, a global pioneer of online grocery retail.

Jonathan’s perspective is unusual in that he has both developed retail strategy and led the teams who deliver the service to customers. Jonathan has also worked in store retail, and was the store manager of a large Tesco supermarket in London.

Jonathan now consults on retail strategy and last-mile fulfilment, and recently published “Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions”, a book that explores the disruption of traditional retail by online shopping. Jonathan supports teams to understand the changes affecting retail and develop a winning strategy. Jonathan has an MA in Economics from Cambridge University (UK) and an MBA with distinction from INSEAD (France). Jonathan held roles with Aussie Farmers Direct, Coles, Tesco, Goldman Sachs and Arkwright Consulting.

Fulfilment in the era of Amazon

Fulfilment matters. History shows us that online retailers who fail to master fulfilment end up both disappointing customers and losing money. And yet most retail leaders pay less attention to fulfilment than they do do to the digital customer experience. Amazon has put fulfilment at the heart of its customer offer. Its strategy is clear: to dominate online retail by developing an efficient global fulfilment network capable of delivering almost any product to a customer - wherever and whenever they want it. The confirmed launch of physical operations by Amazon in Australia and New Zealand will put ANZ retailers in direct competition with the undisputed global leader in online fulfilment. In his keynote, Jonathan will set out the fulfilment challenges facing retailers and their logistics partners, the difference Amazon will make in the Australian and New Zealand market, and the fulfilment strategies most likely to succeed.

Nichola Quail

I am a seasoned, qualitative research specialist with over 15 years’ experience across a plethora of brands and categories. Kiwi born and bred, my research career was nurtured in two of Sydney’s most respected boutique agencies, ANOP Research and Galileo Kaleidoscope, before launching Fresh Focus in 2007.

Using a blend of digital, mobile and human interaction, I love getting up close and personal with the messy world of consumers. Core skills lie in using empathy, observation and active listening to encourage conversation, elicit stories and reveal core truths. The ultimate outcome is the opportunity to bring clients closer to their customers through inspiring and surprising insights.

SESSION TITLE:

Why mobile enhances the customer path to purchase

SESSION SYNOPSIS:

We know that consumers do not isolate their experiences by channel –a personal mobile experience can drive a customer to buy in-store and ultimately add incremental revenue. So, what role does mobile now play in this new digital commerce environment? How has the smartphone changed NZ shopping behaviour?

Fresh Focus in partnership with Pure Profile, will focus on the role of mobile in the path to purchase within two verticals; travel and retail. Through a mix of in depth interviews and an online survey of n=1000 mobile users conducted in March, this local research brings to life how the personal mobile experience is an essential step in the customer’s path to purchase.

Sarah Wood

Sarah is a strategic, commercially focused and financially marketer with a wealth of experience in both New Zealand and the United States. She has worked scross consumer product marketing, publishing and business-to-business brand and market development. And her ability to sell a vision, foster a working collaborative environment, means that she is a GM that makes things happen, drives results and affects significant change within an organization.

COMPANY INFORMATION

GrabOne offers experiences, services, products and travel deals all over the country and beyond. We make it possible for you to do more of the things you love, and get more of the things you need, for less. Launched in 2010, GrabOne has since grown to become one of NZ’s biggest and best-loved websites and, as part of NZME, we reach an audience of 2.9 million Kiwis every week! Our customers have saved over $500 million and have bought over 15 million items. Grab life with GrabOne.

Danny Parker

Danny has worked across creative, brand, performance, media and analytics agencies, helping companies navigate their way through the digital ecosystem and drive real results. He enjoys simplifying the complex for clients and leading organisations through a process of being able to use insight to enable growth. Passionate about letting the strategy lead the technology, and not the other way around, so companies are able to focus on keeping their business goals front and centre.